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Apple

18 articles
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Marty Sullivan Figured Out How The World's Biggest Companies Avoided Billions In Taxes

A profile of the policy wonk who shone the light and turned the tide on overseas tax havens.

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How BlackBerry Blew It

Ego, hubris, and the failure to adapt.

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How Microsoft Lost Its Mojo

The story of a lead squandered.

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The Patent, Used as a Sword

For the first time, the giants of the tech industry are spending more on creating, buying, and fighting patents than they are on R&D.

Part of New York Times' ongoing iEconomy series.
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Apple’s Retail Army, Long on Loyalty but Short on Pay

A look at Apple stores, where jobs are high stress, with low pay and little opportunity for advancement.

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The Lost Steve Jobs Tapes

From failure to Pixar, Steve Jobs’ “wilderness years.”

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Mr. Daisey and the Apple Factory

After years of avoiding the uncomfortable truths about how his gadgets are made, a Mac fanboy travels to Foxconn to see for himself.

Update 3/16/12: This American Life retracted this story today after it was revealed to have "contained significant fabrications."
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The Book of Jobs

What it means to stay true to the Steve Jobs brand.

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Outsourcing Jobs

Walter Isaacson’s book is long, dull, often flat-footed, and humorless. It hammers on one nail, incessantly: that Steve Jobs was an awful man, but awful in the service of products people really liked (and eventually bought lots of) and so in the end his awfulness was probably OK.
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A Sister’s Eulogy for Steve Jobs

This is what I learned: he was working at this, too. Death didn’t happen to Steve, he achieved it.
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The Great Tech War Of 2012

Apple vs. Google vs. Facebook vs. Amazon.

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Playboy Interview: Steven Jobs

Steve Jobs, age 29.

"It’s often the same with any new, revolutionary thing. People get stuck as they get older. Our minds are sort of electrochemical computers. Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them. It’s a rare person who etches grooves that are other than a specific way of looking at things, a specific way of questioning things. It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing. Of course, there are some people who are innately curious, forever little kids in their awe of life, but they’re rare."

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Steve Jobs and the Portal to the Invisible

A profile of Jobs. The themes: immortality, relinquishing control, and how being adopted affected his choices for Apple. The lede: “One day, Steve Jobs is going to die.”

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Steve Jobs: The Next Insanely Great Thing

“The problem is I’m older now, I’m 40 years old, and this stuff doesn’t change the world. It really doesn’t.” –Steve Jobs, 1996

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iPad vs. Kindle vs. the Future of Books

“Amazon has done a great job,” Jobs said. “We’re going to stand on their shoulders and go a little bit farther.” Or they were planning to stand on Amazon’s neck and press down hard.