Wow. ClickHole.

A trip to the writers’ room of The Onion spinoff, which started as a BuzzFeed parody but has morphed into something else: “the institutional voice of the Internet.”

BuzzFeed, the Ad Model for the Facebook Era?

How the website mastered “Social Publishing”:

To understand some of the principles underlying BuzzFeed’s strategy, he recommends reading The Individual in a Social World, a 1977 book by Stanley Milgram, who is known, among other things, for his experiments leading to the six degrees of separation theory. “When some cute kitten video goes viral,” says [Jonah] Peretti, “you know a Stanley Milgram experiment is happening thousands of times a day.”