“Good espresso depends on the fourM’s: Macchina, the espresso machine; Macinazione, the proper grinding of a beans; Miscela, the coffee blend and the roast, and Mano is the skilled hand of the barista, because even with the finest beans and the most advanced equipment, the shot depends on the touch and style of the barista.”
Invented in 1899, it hasn’t been improved upon since.
Inside the color forecaster.
There are no analytics measuring success of color forecasting—how would one even accurately measure such a thing? To play it safe most companies rely on a range of color forecasts. Eiseman says Pantone’s effort, and perhaps color forecasting in general, suffers from two misconceptions. The first is that there is some kind of “evil cabal” that “schemes to get the colors out there.” The second is “let’s just throw a dart and wherever it lands is what’s going to be the hot color for next year.”
On office chairs.
In the 1950s and '60s, the distinctions between rank found blunt expression in chair design, naming and price point; Knoll, for example, produced "Executive," "Advanced Management," and "Basic Operational" chairs in the late 1970s. Recall the archetypal scenes where the boss, back to the door, protected by an exaggerated, double-spine headrest, slowly swivels around to meet the eyes of his waiting subordinate, impotent in a stationary four-legger.
Why little has changed in popular American style in the last 20 years.
Why is this happening? In some large measure, I think, it’s an unconscious collective reaction to all the profound nonstop newness we’re experiencing on the tech and geopolitical and economic fronts. People have a limited capacity to embrace flux and strangeness and dissatisfaction, and right now we’re maxed out.
On Edward Tufte, the great data visualization (read: charts and graphs) theorist and author of 1983’s The Visual Display of Quantitative Information, one of the most successful self-published books ever produced.
George Lois never actually worked at Esquire, he simply designed the most iconic magazine covers of the 60s as a moonlighting gig while revolutionizing (and, generally pissing off) the advertising industry by day.