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MySpace

3 articles
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The Rise and Inglorious Fall of Myspace

How what was once one of the most popular websites on Earth—with ambitions to redefine music, dating, and pop culture—became a graveyard of terrible design and failed corporate initiatives:

In retrospect, DeWolfe says, the imperative to monetize the site stunted its evolution: "When we did the Google deal, we basically doubled the ads on our site," making it more cluttered. The size, quality, and placement of ads became another source of tension with News Corp., according to DeWolfe and another executive. "Remember the rotten teeth ad?" DeWolfe says. "And the weight-loss ads that would show a stomach bulging over a pair of pants?"

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How News Corp Got Lost in Myspace

An insider history of the fall of Myspace; from Rupert Murdoch calling Facebook a mere “communications utility” to the disastrous 2006 deal with Google that demanded huge pageviews and ads everywhere, and finally the present day ruins of a titan.

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Will Success Spoil MySpace?

An artifact from the era when MySpace was king.