News Corp

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The Pirate

A profile of Rupert Murdoch from 1995, as he fought monopoly charges in the U.S. and U.K. and prepared to expand his empire into China.

Murdoch is a pirate; he will cunningly circumvent rules, and sometimes principles, to get his way, as his recent adventures in China demonstrate.

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The Rise and Inglorious Fall of Myspace

How what was once one of the most popular websites on Earth—with ambitions to redefine music, dating, and pop culture—became a graveyard of terrible design and failed corporate initiatives:

In retrospect, DeWolfe says, the imperative to monetize the site stunted its evolution: "When we did the Google deal, we basically doubled the ads on our site," making it more cluttered. The size, quality, and placement of ads became another source of tension with News Corp., according to DeWolfe and another executive. "Remember the rotten teeth ad?" DeWolfe says. "And the weight-loss ads that would show a stomach bulging over a pair of pants?"

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Bravo L’Artiste

A review of several books on Rupert Murdoch first criticizes the authors for not grasping the many sides of their subject, then offers a thesis of its own. He’s “not so much a man, or a cultural force, as a portrait of the modern world.”