Bundle Nov 2010
What one woman spends in a year.
Codenamed “Synapse”, the Match algorithm uses a variety of factors to suggest possible mates. While taking into account a user’s stated preferences, such as desired age range, hair colour and body type, it also learns from their actions on the site. So, if a woman says she doesn’t want to date anyone older than 26, but often looks at profiles of thirty-somethings, Match will know she is in fact open to meeting older men. Synapse also uses “triangulation”. That is, the algorithm looks at the behaviour of similar users and factors in that information, too.
Inside the world of online dating:
If the dating sites had a mixer, you might find OK Cupid by the bar, muttering factoids and jokes, and Match.com in the middle of the room, conspicuously dropping everyone’s first names into his sentences. The clean-shaven gentleman on the couch, with the excellent posture, the pastel golf shirt, and that strangely chaste yet fiery look in his eye? That would be eHarmony.