seo

3 articles
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The Dirty Little Secrets of Search

How J.C. Penney gamed Google and became the top result for searches on everything from “area rugs” to “skinny jeans.”

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A Bully Finds a Pulpit on the Web

DecorMyEyes is a online eyewear store with an unusual business plan; the owner harasses and intimidates customers who complain in order to get negative reviews posted across the web, in turn making his website more visible to Google searchers.

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My Summer on the Content Farm

The perpetually underpaid author takes a moonlighting job with Demand Media, publisher of search-engine optimized articles with titles like “Hair Styles for Women Over 50 With Glasses”, absurdity ensues.