HP Matter Apr 2015
A conversation with Fred Seibert, who helped launch the Cartoon Network, co-created Nick at Nite, ran Hanna-Barbera and is now behind a YouTube animation behemoth with 17 million subscribers.
“We don’t meander at the beginning of the story, making the assumption that people will just hang out with us. When we produced the latest episodes of Bee and PuppyCat, we didn’t have a theme song, which is how TV cartoons open. We just started the story.”