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Rachel Shteir

1 article
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Playboy Goes West

As Playboy magazine moves to Los Angeles, the writer considers its place in the Midwest.

No other general interest magazine tried to reach readers in the wide swathe of land between New York and California. “It was a Midwestern magazine, designed for people there. If you wanted it to be hip, edgy, go toe-to-toe with GQ, you were making a mistake,” said Chris Napolitano, a former executive editor who began at Playboy in 1988.