Posted on Mar 23, 2012
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BuzzFeed, the Ad Model for the Facebook Era?

How the website mastered “Social Publishing”:

To understand some of the principles underlying BuzzFeed’s strategy, he recommends reading The Individual in a Social World, a 1977 book by Stanley Milgram, who is known, among other things, for his experiments leading to the six degrees of separation theory. “When some cute kitten video goes viral,” says [Jonah] Peretti, “you know a Stanley Milgram experiment is happening thousands of times a day.”