Doug McGray is the co-founder and editor-in-chief of California Sunday and Pop-Up.

“Your life ends up being made up of the things you remember. You forget most of it, but the things that you remember become your life. And if you can make something that someone remembers, then you’re participating in their life. There’s something really meaningful about that. It feels like something worth trying to do.”

Thanks to MailChimp, Smart People Podcast, Howl, and CreativeLive for sponsoring this week's episode.