Posted on Jul 12, 2011
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His friends remembered when Richard became famous. It was the year the hippies came to San Francisco. Richard had published one novel, A Confederate General from Big Sur, but it had sold miserably 743 copies and his publisher, Grove Press, had dropped its option on Trout Fishing in America. Donald Allen was the West Coast representative of Grove and the editor of the Evergreen Review, which had introduced the Beat Generation. Allen had a small nonprofit press called the Four Seasons Foundation, and he decided to publish the book himself. Allen sold 29,000 copies of the book before Delacorte bought it. Eventually, 2 million copies were sold. It was the kind of book that captured the spirit and sound of a generation. Soon there was a commune and an underground newspaper and even a school named after Trout Fishing in America. His short stories and poems appeared regularly in Rolling Stone, often beneath a photograph of him in his broad-brimmed hat. His face became a hippie icon. "For three or four years, he was like George Harrison walking down Haight Street," remembered Don Carpenter, a novelist and scriptwriter and a longtime friend of Richard's. His image infuriated what Richard called the East Coast literary mafia.