marketing

6 articles
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Red Bull's Billionaire Maniac

A profile of Red Bull’s Dietrich Mateschitz, who wants to make his drink a lifestyle. Mateschitz’s co-founder, Chaleo Yoovidhya, died March 17.

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How Companies Learn Your Secrets

Inside the world of targeted marketing.

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How Corporate Branding Has Taken Over America

What happened when the U.S. Military decided to take its lead from America’s biggest brands.

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Jay-Z’s Great Champagne Robbery

Reposted after it was pulled by The Atlantic:
How the little known $50/bottle champagne Antique Gold became the $300/bottle Armand de Brignac that Jay-Z "happened upon in a wine shop" and then featured in a video.
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Have You Ever Tried to Sell a Diamond?

How a cartel invented and marketed the modern diamond.

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The Long Tail

The article that spawned a school of thought; an elegy for the age of the megahit and a primer for the niche-based future.