marketing

6 articles
Avatar_57x57

A profile of Red Bull’s Dietrich Mateschitz, who wants to make his drink a lifestyle. Mateschitz’s co-founder, Chaleo Yoovidhya, died March 17.

Avatar_57x57

Inside the world of targeted marketing.

Avatar_57x57

What happened when the U.S. Military decided to take its lead from America’s biggest brands.

Avatar_57x57
Reposted after it was pulled by The Atlantic:
How the little known $50/bottle champagne Antique Gold became the $300/bottle Armand de Brignac that Jay-Z "happened upon in a wine shop" and then featured in a video.
Avatar_57x57

How a cartel invented and marketed the modern diamond.

Avatar_57x57

The article that spawned a school of thought; an elegy for the age of the megahit and a primer for the niche-based future.