Tag: marketing

6 articles

Red Bull's Billionaire Maniac

A profile of Red Bull’s Dietrich Mateschitz, who wants to make his drink a lifestyle. Mateschitz’s co-founder, Chaleo Yoovidhya, died March 17.


How Companies Learn Your Secrets

Inside the world of targeted marketing.


How Corporate Branding Has Taken Over America

What happened when the U.S. Military decided to take its lead from America’s biggest brands.


Jay-Z’s Great Champagne Robbery

Reposted after it was pulled by The Atlantic:
How the little known $50/bottle champagne Antique Gold became the $300/bottle Armand de Brignac that Jay-Z "happened upon in a wine shop" and then featured in a video.

Have You Ever Tried to Sell a Diamond?

How a cartel invented and marketed the modern diamond.


The Long Tail

The article that spawned a school of thought; an elegy for the age of the megahit and a primer for the niche-based future.