A profile of Red Bull’s Dietrich Mateschitz, who wants to make his drink a lifestyle. Mateschitz’s co-founder, Chaleo Yoovidhya, died March 17.

Inside the world of targeted marketing.

What happened when the U.S. Military decided to take its lead from America’s biggest brands.

Reposted after it was pulled by The Atlantic:
How the little known $50/bottle champagne Antique Gold became the $300/bottle Armand de Brignac that Jay-Z "happened upon in a wine shop" and then featured in a video.

How a cartel invented and marketed the modern diamond.

The article that spawned a school of thought; an elegy for the age of the megahit and a primer for the niche-based future.