Tuesday, April 26

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On the “world’s largest social network that you probably haven’t yet heard of” and its enigmatic founder.

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On the “world’s largest social network that you probably haven’t yet heard of” and its enigmatic founder.

Thursday, April 21

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The rise, fall and stubborn survival of a teenage Internet celebrity who discovered that the real world can be a very scary place.

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“The best minds of my generation are thinking about how to make people click ads.”

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“The best minds of my generation are thinking about how to make people click ads.”

Sunday, April 10

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At times, Mr. Hsieh comes across as an alien who has studied human beings in order to live among them.

A profile of the Zappos CEO.

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How and why Zappos works.

Friday, April 8

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An insider history of the fall of Myspace; from Rupert Murdoch calling Facebook a mere “communications utility” to the disastrous 2006 deal with Google that demanded huge pageviews and ads everywhere, and finally the present day ruins of a titan.

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An insider history of the fall of Myspace; from Rupert Murdoch calling Facebook a mere “communications utility” to the disastrous 2006 deal with Google that demanded huge pageviews and ads everywhere, and finally the present day ruins of a titan.

Wednesday, April 6

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A site for handcrafts flirts with an IPO.

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A profile of Chinese artist Ai Weiwei.

Monday, April 4

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I love combing through The Atlantic’s archives. There’s almost no better way of grasping the strangeness of the past than to flip through a general interest magazine from 1960. Here, we find Fred Hapgood grappling with what human intelligence meant in the light of new machines that could do something like thinking. Intelligence was being explored in a new way: by finding out what was duplicable about how our minds work. Hapgood's conclusion was that if you could automate a task, it would lose value to humans. What tremendous luck! Humans value that which only humans can do, he argued, regardless of the difficulty of the task. And that because computers were so good at sequential logic problems, we'd eventually end up only respecting emotional understanding, which remained (and remains) beyond the reach of AI.

-A. Madrigal