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Kelsey McKinney

Sports Media

Inside TheMaven's Plan To Turn Sports Illustrated Into A Rickety Content Mill

This presentation was shown to potential recruits for the new Maven SI venture, and it details exactly how the people now in charge of Sports Illustrated plan on turning it into the sort of volume-driven content farm that ruled the web a dozen or so tweaks of the Google algorithm ago.

Laura Wagner, Kelsey McKinney, David Roth Deadspin Oct 2019 30min Permalink