The New Longform App for iPhone and iPad

Download on the App Store

Tom Vanderbilt

3 articles
Avatar_57x57

Sneaking Into Pantone HQ

Inside the color forecaster.

There are no analytics measuring success of color forecasting—how would one even accurately measure such a thing? To play it safe most companies rely on a range of color forecasts. Eiseman says Pantone’s effort, and perhaps color forecasting in general, suffers from two misconceptions. The first is that there is some kind of “evil cabal” that “schemes to get the colors out there.” The second is “let’s just throw a dart and wherever it lands is what’s going to be the hot color for next year.”

Avatar_57x57

Let the Robot Drive

The autonomous car of the future is here:

I was briefly nervous when Urmson first took his hands off the wheel and a synthy woman’s voice announced coolly, “Autodrive.” But after a few minutes, the idea of a computer-driven car seemed much less terrifying than the panorama of indecision, BlackBerry-fumbling, rule-flouting, and other vagaries of the humans around us—including the weaving driver who struggles to film us as he passes.

Avatar_57x57

The Traffic Guru

A Dutch traffic engineer showed that streets without signs are safer than those cluttered with arrows, painted lines, and lights.