Alex Blumberg is a former producer for This American Life and Planet Money. Last year he founded Gimlet Media, a podcast network, and hosts its first show, StartUp.

“When someone starts talking about something difficult, when they get unexpectedly emotional, your normal human reaction is to sort of comfort and steer away. To say, ‘Oh I’m sorry, let’s move on.’ What you need to do, if you want good tape, is to say, ‘Talk more about how you’re feeling right now.’ It feels like a horrible question to ask. It feels like you're going against your every instinct as a decent human being to go toward the pain that this person is experiencing.”

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