Ashlee Vance covers technology for Bloomberg Businessweek and is the author of of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future.

“To be totally clear, I don’t cover them (apps). I like people who try to solve big problems. Wherever I go, I try to run away from the consumer stuff. I love writing about giant manufacturing plants that make stuff and employ tens of thousands of people.”

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