Max Chafkin is a features editor and reporter for Bloomberg Businessweek. His new book is The Contrarian: Peter Thiel and Silicon Valley’s Pursuit of Power.

“I think there's like a really good way to come up with story ideas where you basically just look for people who have given TED Talks and figure out what they're lying about. And there's also a tendency in the press to pump up these startups based on those stories. ... It's worth taking a critical look at these stars of the moment. Because often there's not as much there as we think. And if you’re talking about Theranos or something, there's some potential to do harm—but also it means that maybe more worthwhile efforts are not getting the attention they deserve.”