John Heilemann is the managing editor of Bloomberg Politics and the co-author of Game Change and Double Down.

"If you're a writer, and you're not an asshole, you want the maximum number of people to read your stuff. There's nothing wrong with that. There's no great glory in cultivating some niche audience. I do this work because I believe in what I'm doing. I'm not trying to compromise my principles or my standards to get a larger audience. But once I've written the thing of which I feel confident and proud, which I feel is ethically and journalistically sound, I then want the maximum number of people to read it."

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