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clothing

5 articles
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How Jenna Lyons Transformed J. Crew Into A Cult Brand

“J.Crew employees reveal themselves by the nakedness of their ankles. It’s as if the company’s uniform, ambiently dictated by Lyons, is enforced only from the knees down.”

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De Nimes

The history of blue jeans, “America’s greatest contribution to the global closet.”

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Sweatpants in Paradise

The immersive mise en scène of a Hollister flagship store, redolent of California beach towns that don’t exist, “lazy, hygienic sexuality,” and weed.

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The man behind Abercrombie & Fitch

Profile of the flip-flop wearing 61-year-old ‘dude’ who turned around a dying company by selling all-American sex to teens – and isn’t apologizing.

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Uniqlones

Tadashi Yanai (“he is like Warren Buffett in Japan”) takes his Uniqlo brand stateside.