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Posted on Dec 5, 2012

Longform Podcast #19: Choire Sicha

Choire Sicha is co-founder of The Awl.

"People come to me pretty much every week ... and say 'I'm starting a website about ... say ... Canadian ... candy makers' and they're like 'What's the secret?' And I say, the secret is when we launched there were three of us. Two of us were doing editorial. And one of was doing business. And guess what? We had a new product and he had nothing to do all day so he had to make himself a job that was about revenue. So, who is this dedicated person at your company? And they're like 'we're both editorial' and I'm like 'you're hosed, you're done, forget about it.'"

Thanks to TinyLetter for sponsoring this week's episode!


Show notes:

  1. @choire
  2. choiresicha.com
  3. The Awl on Longform
  4. The Awl
  5. Very Recent History: An Entirely Factual Account of a Year (c. 2009 A.D.) in a Large City (Amazon pre-order)