Choire Sicha is co-founder of The Awl.
"People come to me pretty much every week ... and say 'I'm starting a website about ... say ... Canadian ... candy makers' and they're like 'What's the secret?' And I say, the secret is when we launched there were three of us. Two of us were doing editorial. And one of was doing business. And guess what? We had a new product and he had nothing to do all day so he had to make himself a job that was about revenue. So, who is this dedicated person at your company? And they're like 'we're both editorial' and I'm like 'you're hosed, you're done, forget about it.'"
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