How Google Dominates Us

On how search and advertising became indistinguishable, the finer points of not being evil, and why privacy is by nature immeasurable. How Google made us the product:

“Google conquered the advertising world with nothing more than applied mathematics,” wrote Chris Anderson, the editor of Wired. “It didn’t pretend to know anything about the culture and conventions of advertising—it just assumed that better data, with better analytical tools, would win the day. And Google was right.”

A Message From The Emperor

A new translation of this one-paragraph short, designed to be read aloud in English.

"The messenger set out at once; a strong, an indefatigable man; thrusting forward now this arm, now the other, he cleared a path though the crowd; every time he meets resistance he points to his breast, which bears the sign of the sun; and he moves forward easily, like no other. "

The Moralist

On the strange ethics of Stieg Larsson’s Millenium trilogy:

What matters instead is the division of the world into good and evil, a division that begins with splitting sex into positive and negative experiences, then ripples out from that in fascinating ways.