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History

Mikhail Gorbachev’s Pizza Hut Thanksgiving Miracle

In 1997, the former Soviet leader needed money, and Pizza Hut needed a spokesman. Greatness ensued.

Paul Musgrave Foreign Policy Nov 2019 15min Permalink

Branded For Life

What it’s like to be Enzyte’s “Smiling Bob,” and other tales of acting as a product’s public face.

Felix Gillette Businessweek Sep 2012 15min Permalink