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Marketing

Business Media

The Company That Branded Your Millennial Life Is Pivoting To Burnout

When a marketing team found themselves burning out, they shifted their business focus to doing something about it. But if capitalism caused this problem, can capitalism fix it?

Anne Helen Petersen Buzzfeed Oct 2019 30min Permalink

Business

Hand Dryers v. Paper Towels: The Surprisingly Dirty Fight for the Right to Dry Your Hands

For a century, the humble paper towel has dominated public toilets. But a new generation of hand dryers has sparked a war for loo supremacy.

Samanth Subramanian Guardian Apr 2019 30min Permalink

Best Article Business

Have You Ever Tried to Sell a Diamond?

How a cartel invented and marketed the modern diamond.

Edward Jay Epstein The Atlantic Feb 1982 40min Permalink

Tech Travel

#Vanlife, the Bohemian Social-Media Movement

How life on four wheels became a brand.

Read more

Monroe is a Longform contributing editor.

Rachel Monroe New Yorker Apr 2017 20min Permalink

Business Sports

Hooked for Life

“Oh my God, the NFL is using every trick in the book to market to kids.”

George Dohrmann Huffington Post Dec 2016 Permalink

Business History

The Battle Over the Sea-Monkey Fortune

It involves a former 1960s bondage film actress, a Jewish neo-Nazi, the husband of the speaker of the Tennessee House of Representatives, and a whole lot of creative marketing.

Jack Hitt New York Times Magazine Apr 2016 10min Permalink

Business

Red Bull's Billionaire Maniac

A profile of Red Bull’s Dietrich Mateschitz, who wants to make his drink a lifestyle. Mateschitz’s co-founder, Chaleo Yoovidhya, died March 17.

Duff McDonald Businessweek May 2011 Permalink

How Companies Learn Your Secrets

Inside the world of targeted marketing.

Charles Duhigg New York Times Magazine Feb 2012 15min Permalink

How Corporate Branding Has Taken Over America

What happened when the U.S. Military decided to take its lead from America’s biggest brands.

Naomi Klein The Guardian May 2011 20min Permalink

Arts Food Music

Jay-Z’s Great Champagne Robbery

Reposted after it was pulled by The Atlantic:
How the little known $50/bottle champagne Antique Gold became the $300/bottle Armand de Brignac that Jay-Z “happened upon in a wine shop” and then featured in a video.

Zack O'Malley Greenburg The Atlantic Mar 2011 10min Permalink

Best Article Media

The Long Tail

The article that spawned a school of thought; an elegy for the age of the megahit and a primer for the niche-based future.

Chris Anderson Wired Oct 2004 20min Permalink