A Profile Auditor goes sniffing after anomalies in the consumption habits and personal data of an unsuspecting hotel clerk.

"Through the Demosphere we fly, we men of the Database Maintenance Division, and although the Demosphere belongs to General Communications Inc., it is the schmos of the world who make it - every time a schmo surfs to a different channel, the Demosphere notes that he is bored with program A and more interested, at the moment, in program B. When a schmo's paycheck is delivered over the I-way, the number on the bottom line is plotted in his Profile, and if that schmo got it by telecommuting we know about that too - the length of his coffee breaks and the size of his bladder are an open book to us. When a schmo buys something on the I-way it goes into his Profile, and if it happens to be something that he recently saw advertised there, we call that interesting, and when he uses the I-way to phone his friends and family, we Profile Auditors can navigate his social web out to a gazillion fractal iterations, the friends of his friends of his friends of his friends, what they buy and what they watch and if there's a correlation."