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Pepsi

Business History World

Number Fever: The Pepsi Contest That Became a Deadly Fiasco

Decades ago, a marketing stunt promised Philippine soda drinkers a chance at a million pesos. But an error at a bottling plant led to 600,000 winners—and to lawsuits, rioting, and even deaths.

Jeff Maysh Bloomberg Businessweek Aug 2020 20min Permalink