How J.C. Penney gamed Google and became the top result for searches on everything from “area rugs” to “skinny jeans.”

DecorMyEyes is a online eyewear store with an unusual business plan; the owner harasses and intimidates customers who complain in order to get negative reviews posted across the web, in turn making his website more visible to Google searchers.

The perpetually underpaid author takes a moonlighting job with Demand Media, publisher of search-engine optimized articles with titles like “Hair Styles for Women Over 50 With Glasses”, absurdity ensues.