How Google Dominates Us

On how search and advertising became indistinguishable, the finer points of not being evil, and why privacy is by nature immeasurable. How Google made us the product:

“Google conquered the advertising world with nothing more than applied mathematics,” wrote Chris Anderson, the editor of Wired. “It didn’t pretend to know anything about the culture and conventions of advertising—it just assumed that better data, with better analytical tools, would win the day. And Google was right.”

When Reality-TV Fame Runs Dry

Less than half a decade after The Hills brought them massive celebrity, Heidi Montag and Spencer Pratt are broke and his living in his parent’s vacation house. Their onscreen relationship was mostly fake, but the reality, as their current situation attests, was far worse:

By the end of 2009 (and the show’s fifth season), their lives seemed insane. Instead of riding bikes, Spencer was holding guns. Heidi’s plastic surgeries gave her a distorted quality, but she vowed to have more. Spencer grew a thick beard, became obsessed with crystals, and was eventually told to leave the series. There were daily updates on gossip sites about them “living in squalor,” publicly feuding with their families, and attacking The Hills producers (or claiming The Hills producers attacked them). By the time they announced they were (fake) splitting, followed by Spencer threatening to release various sex tapes, and Heidi (fake) filing for divorce, it seemed like they had ventured into, at best,Joaquin Phoenix-like, life-as-performance-art notoriety and, at worst, truly bleakStar 80 territory that could end with one or both of them dead.

Inside Match.com

A look at the dating site's new algorithm.
Codenamed “Synapse”, the Match algorithm uses a variety of factors to suggest possible mates. While taking into account a user’s stated ­preferences, such as desired age range, hair colour and body type, it also learns from their actions on the site. So, if a woman says she doesn’t want to date anyone older than 26, but often looks at ­profiles of thirty-somethings, Match will know she is in fact open to meeting older men. Synapse also uses “triangulation”. That is, the algorithm looks at the behaviour of similar users and factors in that ­information, too.

Birth of an MTV Nation

An oral history.

Tom Freston: We knew we needed a real signature piece that would look different from everything else on TV. We also knew that we had no money. So we went to NASA and got the man-on-the-moon footage, which is public domain. We put our logo on the flag and some music under it. We thought that was sort of a rock ’n’ roll attitude: “Let’s take man’s greatest moment technologically, and rip it off.”

Balanced Diets

On the history and study of pica:

Indeed, we have long defined ourselves and others by what we do and do not eat, from kashrut dietary restrictions described in Leviticus to the naming of Comanche bands (Kotsoteka—buffalo eaters, Penateka—honey eaters, Tekapwai—no meat) to insults—French frogs, English limeys, German krauts. But poya seemed to beg a different question: what was one to make of people who ate food that wasn’t food at all?

The Catholic Church's Secret Gay Cabal

John C. Favalora is a sallow old man who looks like the corpse of Dom Deluise. He likes attractive young men to sit on his lap and allegedly treats them to trips in the Florida Keys. He was, until recently, part owner of a company that makes "all natural" boner-inducing beverages. He's also the Archbishop Emeritus of Miami.

Slaying of State Senator's Associate Remains a Mystery in Baltimore

Karen Holloman opened the door of her uncle's apartment with his best friend, Larry Young, a step behind. As they edged inside, she looked to her left and saw the end of her uncle's bed and his motionless feet. "He's been in here asleep all along," Holloman muttered, for a moment annoyed at the worry he had caused by not answering his phone. Her anger froze as she entered his room: The Rev. Marvin Moore lay dead in his bed, a bullet hole through the back of his head, a pool of blood gathered beneath his limp arm.

I Dream of Diane

Living with grief and gult in the aftermath of the worst car accident in Westchester County in 75 years:

For 1.7 miles, Diane, 36, drove a minivan stuffed with kids the wrong way on the Taconic State Parkway, finally colliding head-on with an SUV. Diane hadn’t even braked. Passing drivers said she stared straight ahead, her expression serene and oblivious, her hands at ten and two on the steering wheel. Eight people died, including Diane, their daughter, their three nieces, and all three people in the oncoming SUV. Toxicology reports later established Diane’s blood alcohol level at .19 percent, more than twice the legal limit. On the way home from a weekend camping trip, Danny’s wife appeared to have guzzled ten shots worth of alcohol and, the report said, smoked marijuana within the hour.