The Premium Mediocre Life of Maya Millennial

“Premium mediocre is the finest bottle of wine at Olive Garden. Premium mediocre is cupcakes and froyo. Premium mediocre is 'truffle' oil on anything (no actual truffles are harmed in the making of 'truffle' oil), and extra-leg-room seats in Economy. Premium mediocre is cruise ships, artisan pizza, Game of Thrones, and The Bellagio. Premium mediocre is food that Instagrams better than it tastes.”

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Rao on the Longform Podcast

The Strategy of No Strategy

One possible (if depressing) conclusion to take from this is that strategy is just an illusory abstraction that we have invented to give meaning to that which has none. We use it as a retrospective framing device to explain a complex series of events (of our own making but mostly of external provenance) that we do not understand. So maybe strategic theory is really just an gussied up form of conspiracy theory. We need to impose order on the world and believe that someone, somewhere, knows that the hell is going on.

Welcome to the Future Nauseous

Why the future feels frozen in time, as framed by Marshall McLuhan (“We look at the present through a rear-view mirror. We march backwards into the future.”) and William Gibson (“The future is already here; it is just unevenly distributed.”)