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Branding

Crime Health

Your Body, Your Self, Your Surgeon, His Instagram

An internet-famous plastic surgeon faces hard questions, and a lawsuit, after building his brand on his patients’ bodies.

Katherine Laidlaw Wired Jan 2021 Permalink

Arts Sports

Important Things Are Happening to Jason Dill

Jason Dill is rebuilding one of the coolest skate brands on the planet, one hand-cut collage at a time.

Noah Johnson GQ Mar 2019 15min Permalink

Business Health

The Bulletproof Coffee Founder Has Spent $1 Million in His Quest to Live to 180

Activities include: getting his own stem cells injected into his body every six months, taking 100 supplements a day, following a strict diet, bathing in infrared light, hanging out in a hyperbaric oxygen chamber, and wearing yellow-lensed glasses every time he gets on an airplane.

Rachel Monroe Men's Health Jan 2018 15min Permalink

Business Religion

What Would Jesus Disrupt?

Inside a megachurch started by Procter & Gamble brand managers.

Mya Frazier Businessweek Apr 2017 15min Permalink

Horrific Fire Revealed a Gap in Safety for Global Brands

The human lives lost in exchange for cheaper goods.

Jim Yardley New York Times Dec 2012 Permalink

Branded For Life

What it’s like to be Enzyte’s “Smiling Bob,” and other tales of acting as a product’s public face.

Felix Gillette Businessweek Sep 2012 15min Permalink

How Corporate Branding Has Taken Over America

What happened when the U.S. Military decided to take its lead from America’s biggest brands.

Naomi Klein The Guardian May 2011 20min Permalink