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Entrepreneurs

Business Tech

ZPM Espresso and the Rage of the Jilted Crowdfunder

What happens when a successfully funded Kickstarter product fails to launch?

Gideon Lewis-Kraus New York Times Magazine Apr 2015 20min Permalink

Business

The Crazy, Bitter Battle Over Benihana

The family feud Steve Aoki left behind.

Erika Fry Fortune Mar 2015 15min Permalink

Business Science

A Liar Standing Next to a Hole in the Ground

Prospecting for gold is still a live trade in America, if you’re willing to walk deep into the desert with a hand-drawn map.

Will Grant Outside Feb 2015 20min Permalink

Business

Meet the King of Kombucha

The man behind the craze for fermented alcoholic tea likes to tell the story of his own conception.

Tom Foster Inc Feb 2015 20min Permalink

Business

The Swamp Men

In Florida, sinker cypress harvesters have to dodge the law while working their trade.

Joe Bargmann Garden & Gun Dec 2008 15min Permalink

Business Tech

The Pro Dumpster Diver Who’s Making Thousands Off America’s Biggest Retailers

Even the dumpster divers of America are becoming tech-savvy, well-earning entrepreneurs.

Randall Sullivan Wired Feb 2015 15min Permalink

Reprints Business Science Tech

Ground Control

On the coming age of domestic drones.

Eli Sanders The Magazine Mar 2013 30min Permalink

Business

A City Run by Children

The theme-park chain where kids learn to pilot a plane, pay taxes, and pretend to be adults.

Rebecca Mead New Yorker Jan 2015 25min Permalink

Business

The Cannabis Queen of Beverly Hills

Cheryl Shuman has been a coupon queen, an optician to the stars and the plaintiff in a lawsuit against Steven Segal. Now she’s the face of the high-end weed market.

Read more

More: The Longform Guide to Weed.

Theodore Ross New York Times Magazine Jan 2015 10min Permalink

Business Crime

Mainline Street

What does it take for heroin to grab hold in the small, remote towns of America? Like any business, it starts with one man and an entrepreneurial dream.

Read more

“If you’d like to relive your horrible moment, if you want people to know what actually happened, talk to me. I will tell your story.” — Sean Flynn on the Longform Podcast

Sean Flynn GQ Jan 2015 20min Permalink

Business

To the Office, With Love

What do we give up when we become freedom-seeking, self-determining, autonomous entrepreneurs? A lot, actually.

Read more

Previously: Jennifer Senior on the Longform Podcast.

Jennifer Senior New York Jan 2015 15min Permalink

Business Tech

What Happened When Marissa Mayer Tried to Be Steve Jobs

The inside story of how Yahoo’s C.E.O. lost her way.

Nicholas Carlson New York Times Magazine Dec 2014 20min Permalink

Business Media

Genius Idea

Can a company best known for explaining Kanye West lyrics and telling Warren Buffett to do unseemly things actually annotate the world?

Reeves Wiedeman New York Jan 2015 20min Permalink

Business Science

The Top-Secret Food That Will Change the Way You Eat

The scientists at Beyond Meat have concocted a plant-protein-based performance burger that delivers the juicy flavor and texture of beef with none of the dietary and environmental downsides.

Rowan Jacobsen Outside Dec 2014 15min Permalink

Business Tech

The Bitcoin Boy

On a 16-year-old Silicon Valley wunderkind.

Benjamin Wallace New York Dec 2014 15min Permalink

Business

Selling the Bro Dream

Is Vemma an energy drink, the new Amway or a pyramid scheme taking advantage of college kids? Maybe all three.

Caleb Hannan Rolling Stone Oct 2014 20min Permalink

Business

The Trans-Everything CEO

A profile of the highest-paid female executive in America, who was born male.

Lisa Miller New York Sep 2014 25min Permalink

Business Tech

I Want It, and I Want It Now

A five-part series on the instant gratification economy.

  1. It’s Time for Instant Gratification

  2. It Takes a New Kind of Worker to Make “Instant” Happen

  3. Can “Instant” Become a Viable Business?

  4. Instant Replay: The Second Coming of On-Demand Delivery

  5. Living in an Instant World: What’s Next After Now?

Liz Gannes Re/Code Aug 2014 50min Permalink

Business Tech

The Most Fascinating Profile You’ll Ever Read About a Guy and His Boring Startup

On Stewart Butterfield, the founder of Flickr and now Slack, a wildly popular, difficult-to-describe messaging service that has 38,000 paying subscribers just a few months after launching.

Mat Honan Wired Aug 2014 20min Permalink

Business Tech

The Inside Story of Rap Genius (Annotated!)

On a $40 million raise and a fired co-founder.

Nicholas Carlson Business Insider Jul 2014 Permalink

Business

The Fall of the Sleaze King

Dov Charney’s struggle to keep control of American Apparel.

Susan Berfield Businessweek Jul 2014 15min Permalink

Business Tech

The Truth, The Whole Truth, and Nothing But The Truth

The 50,000-word story of Microsoft’s antitrust case.

John Heilemann Wired Nov 2000 3h10min Permalink

Business

Twilight of the Pizza Barons

Tom Monaghan started Domino’s. Mike Ilitch started Little Caesers. Both became billionaires, both live in Detroit, both are now over 75. They’ve made very different decisions about how to spend their fortunes.

Bryan Gruley Businessweek Jul 2014 10min Permalink

Business Science

Linux for Lettuce

The “subtly radical” open-source plant movement.

Lisa M. Hamilton VQR Dec 1969 30min Permalink

Business Crime

Where a Pyramid Scheme Seems Very Far Away

Inside the collapse of TelexFree, an alleged $1 billion pyramid scheme that duped investors worldwide.

Beth Healy, Nathan B. Thompson Boston Globe Jun 2014 15min Permalink

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