It Knows

On the Google conundrum:

It’s clearly wrong for all the information in all the world’s books to be in the sole possession of a single company. It’s clearly not ideal that only one company in the world can, with increasing accuracy, translate text between 506 different pairs of languages. On the other hand, if Google doesn’t do these things, who will?

How Google Dominates Us

On how search and advertising became indistinguishable, the finer points of not being evil, and why privacy is by nature immeasurable. How Google made us the product:

“Google conquered the advertising world with nothing more than applied mathematics,” wrote Chris Anderson, the editor of Wired. “It didn’t pretend to know anything about the culture and conventions of advertising—it just assumed that better data, with better analytical tools, would win the day. And Google was right.”

Sergey Brin’s Search

One of the founders of Google discovered that he carried a gene that meant a 50% chance of developing Parkinson’s. In response, he is working to change and expedite the way that Parkinson’s research is conducted.