Computer programming once had much better gender balance than it does today. What went wrong?

A small group of programmers wants to change how we code—before catastrophe strikes.

Programming luck involves a lot of rule-bending and mind-manipulation.

A 38,000-word answer.

But not for want of programmers trying.

On cushy jobs in web development, deeply un-cushy opportunities in writing, and our assumptions about the value of labor.