Steve Jobs, Apple CEO and Co-Founder, Is Dead

Mr. Jobs's pursuit for aesthetic beauty sometimes bordered on the extreme. George Crow, an Apple engineer in the 1980s and again from 1998 to 2005, recalls how Mr. Jobs wanted to make even the inside of computers beautiful. On the original Macintosh PC, Mr. Crow says Mr. Jobs wanted the internal wiring to be in the colors of Apple's early rainbow logo. Mr. Crow says he eventually convinced Mr. Jobs it was an unnecessary expense.

Slow Scan to Moscow

How amateur tinkerers electronically contacted Russia during the Cold War:

The object of Joel's attention at this moment, however, as it is much of the time, is his four-pound, briefcase-size Radio Shack Tandy Model 100 portable computer. "I bought this machine for $399. For $1.82 a minute - $1.82! - I can send a telex message to Moscow. This technology is going to revolutionize human communications! Think what it will mean when you can get thousands of Americans and Soviets on the same computer network. Once scientists in both countries begin talking to each other on these machines they won't be able to stop. And we'll be taking a running leap over the governments on both sides.

It Knows

On the Google conundrum:

It’s clearly wrong for all the information in all the world’s books to be in the sole possession of a single company. It’s clearly not ideal that only one company in the world can, with increasing accuracy, translate text between 506 different pairs of languages. On the other hand, if Google doesn’t do these things, who will?

"I Just Called to Say I Love You"

On cell phones and the decline of public space.

One of the great irritations of modern technology is that when some new development has made my life palpably worse and is continuing to find new and different ways to bedevil it, I'm still allowed to complain for only a year or two before the peddlers of coolness start telling me to get over it already Grampaw--this is just the way life is now.

The Local-global Flip

The idea that people would “inexpensively have access to a tremendous global computation and networking facility” was supposed to create wealth and wellbeing. Has it instead created a technologically advanced dystopia?

New Connective Tissue: Bullet-resistant Human Skin As Art

In the film bullets approach in slow motion a series of glistening roundels, resembling condoms just taken out of their paper wrappings. Most of the bullets go right through, leaving a clean hole. But the last roundel in the film collapses slowly, wrapping itself around the bullet like a blanket on a laundry line hit by a wayward football. It is a piece of artificially bred human skin, reinforced with eight layers of transgenic spider silk, the material spiders produce to spin their webs.

Translated from the original Dutch, exclusive to Longform.org.

How Google Dominates Us

On how search and advertising became indistinguishable, the finer points of not being evil, and why privacy is by nature immeasurable. How Google made us the product:

“Google conquered the advertising world with nothing more than applied mathematics,” wrote Chris Anderson, the editor of Wired. “It didn’t pretend to know anything about the culture and conventions of advertising—it just assumed that better data, with better analytical tools, would win the day. And Google was right.”

Inside Match.com

A look at the dating site's new algorithm.
Codenamed “Synapse”, the Match algorithm uses a variety of factors to suggest possible mates. While taking into account a user’s stated ­preferences, such as desired age range, hair colour and body type, it also learns from their actions on the site. So, if a woman says she doesn’t want to date anyone older than 26, but often looks at ­profiles of thirty-somethings, Match will know she is in fact open to meeting older men. Synapse also uses “triangulation”. That is, the algorithm looks at the behaviour of similar users and factors in that ­information, too.