How much can athletes really make in niche sports? A whole lot more than you might think.

Increasingly, what we’re after on social media is not narrative or personality but moments of audiovisual eloquence.

How social media stars like Addison Rae gave the cosmetics industry a makeover.

Will the literature of the suburbs be written on TikTok?

How a 16-year-old from suburban Connecticut became the most famous teen in America.

On the app, users drape themselves in the trappings of Black culture—and steal the viral spotlight. It’s exploitation at its most refined and disturbing.

Haley downloaded the app for fun. Now millions of people watch her videos.

“I found it both freeing and disturbing to spend time on a platform that didn’t ask me to pretend that I was on the Internet for a good reason.”