How Much of Your Audience Is Fake?
For online advertisers, probably most of it. An investigation.
Ben Elgin
Missed Alarms and 40 Million Stolen Credit Card Numbers: How Target Blew It
The story of “the biggest retail hack in U.S. history.”
For online advertisers, probably most of it. An investigation.
Ben Elgin, Michael Riley, Joshua Brustein Businessweek Sep 2015 15min Permalink
The story of “the biggest retail hack in U.S. history.”
Michael Riley, Ben Elgin, Dune Lawrence, Carol Matlack Businessweek Mar 2014 15min Permalink
