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Writers

Ethan Sherwood Strauss

Business Sports

You Won't Believe How Nike Lost Steph to Under Armour

“The pitch meeting kicked off with one Nike official accidentally addressing Stephen as 'Steph-on.' ... It got worse from there. A PowerPoint slide featured Kevin Durant's name, presumably left on by accident, presumably residue from repurposed materials.”

Ethan Sherwood Strauss ESPN Mar 2016 20min Permalink