The Soft Sell
The health-care brand Hims wants to leverage young men’s anxiety over erections and hair loss into a multibillion-dollar empire.
The health-care brand Hims wants to leverage young men’s anxiety over erections and hair loss into a multibillion-dollar empire.
Jesse Barron New York Oct 2021 30min Permalink
For decades, the vote-by-mail business was a sleepy industry that stayed out of the spotlight. Then came 2020.
Jesse Barron California Sunday Sep 2020 20min Permalink
Two men died of meth overdoses at the home of a West Hollywood political donor. Dark conspiracy theories abounded— but the truth is even darker
Jesse Barron New York Times Magazine Sep 2020 35min Permalink
A year after the tragedy of Hurricane Maria, the 51st state has become the favorite playground for extremely wealthy Americans looking to keep their money from the taxman. The only catch? They have to cut all ties to the mainland (wink, wink).
Jesse Barron GQ Sep 2018 20min Permalink
Did Michell Carter’s texts cause Conrad Roy to kill himself?
Jesse Barron Esquire Aug 2017 25min Permalink
Short-seller Andrew Left sniffs out corporate fraud—and gets rich doing it.
Jesse Barron New York Times Magazine Jun 2017 20min Permalink
“Post-dignity design” and why apps speak to adults like children.
Jesse Barron Real Life Jul 2016 10min Permalink