Longform

  • Home
  • Best Articles
  • Podcast
  • Sections
    • Arts
    • Business
    • Crime
    • History
    • Politics
    • Science
    • Sex
    • Sports
    • Tech
    • World
    • All Sections
  • Collections
  • Reprints
  • Random Article
  • Lists

    • Best of 2020
    • Best of 2019
    • Best of 2018
    • Best of 2017
    • Best of 2016
    • Best of 2015
    • Best of 2014
    • Best of 2013
    • Best of 2012
  • Archive

    • Publications
    • Writers
    • Tags
  • More

    • Newsletter
    • Suggest Article
    • About
    • Contact
    • Advertise
  • Facebook
  • Twitter
  • Newsletter
  • RSS Feed

Get our Newsletter

Great articles, every Saturday.

December 16, 2010

In Pursuit of the Perfect Brainstorm

It’s now routine for corporations to outsource the task of generating new ideas. A look at the consulting firms who meet that need.

David Segal New York Times Magazine Dec 2010 Permalink