Jonah Weiner, contributing editor at Rolling Stone, pop critic at Slate, and contributor to The New York Times Magazine and The New Yorker.
"The thing that I've found useful is really actually to delete everything that I've written and go at it fresh, and re-envision it again: this is going to be my new lede now. That's really the best way to do it, because if there are these vestigial sentences, and vestigial sequences or paragraphs that are in the draft, for me, that's just going to snap me back to where my head was at, in an unproductive way ... Often, I'll find that that is just this great cure-all. Just delete it all, go for a walk or whatever, and then sit down and start writing an entirely different feature about the exact same subject."
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