Joshua Topolsky is editor-in-chief of The Verge.

"Sometimes you tell stories that people don't know they need to read yet. You have to keep telling those kinds of stories, and eventually people will wake up to them. Of course we look at traffic. But the main thing is, are we doing good work? At the end of the week or the end of the day, do I think, that was awesome, I'm really glad we wrote that?"

Thanks to TinyLetter for sponsoring this week's episode!