Michael Jordan and the World He Made

The NBA Finals tipoff tonight, with LeBron James gunning for his third straight title. Unquestionably the best player in the world today, James would become one of the best of all-time with another championship.

But he'd still only be halfway to Michael Jordan.

Our latest pick from Open Road Media's archive is the greatest book ever written about the NBA's greatest player: David Halberstam's Playing for Keeps. It tells the story of Jordan's rise, his talent, his unrivaled competitiveness and how the NBA capitalized on his massive appeal.

The book is trademark Halberstam, thorough and fascinating. One of our favorite parts: the chapter on Jordan's first championship, which is available free on Longform.

Download Playing for Keeps between now and June 9 for the special price of $4.99 at Amazon, Apple or Barnes & Noble.