Sneaking Into Pantone HQ

Inside the color forecaster.

There are no analytics measuring success of color forecasting—how would one even accurately measure such a thing? To play it safe most companies rely on a range of color forecasts. Eiseman says Pantone’s effort, and perhaps color forecasting in general, suffers from two misconceptions. The first is that there is some kind of “evil cabal” that “schemes to get the colors out there.” The second is “let’s just throw a dart and wherever it lands is what’s going to be the hot color for next year.”

Sears – Where America Shopped

An uncertain future for the retailer.

"Sears was so powerful and so successful at one time that they could build the tallest building in the world that they did not need," says James Schrager, a professor of entrepreneurship and strategy at the University of Chicago's Booth School of Business. "The Sears Tower stands as a monument to how quickly fortunes can change in retailing, and as a very graphic example of what can go wrong if you don't 'watch the store' every minute of every day."

The Ayatollah Under the Bed(sheets)

Iran’s sex-obsessed old guard reacts to a state where “the majority of the population is young.… Young people by nature are horny. Because they are horny, they like to watch satellite channels where there are films or programs they can jerk off to.… We have to do something about satellite television to keep society free from this horny jerk-off situation.”

An American (Working) in Paris

An advertising copywriter adjusts to daily life in Paris, and works in a dysfunctional office.

Office culture in Paris held that it was each person's responsibility, upon arrival, to visit other people's desks and wish them good morning, and often kiss each person once on each cheek, depending on the parties' personal relationship, genders, and respective positions in the corporate hierarchy. Then you moved on to the next desk. Not everyone did it, but those who did not were noticed and remarked upon.

All Hail the Chairmen

On office chairs.

In the 1950s and '60s, the distinctions between rank found blunt expression in chair design, naming and price point; Knoll, for example, produced "Executive," "Advanced Management," and "Basic Operational" chairs in the late 1970s. Recall the archetypal scenes where the boss, back to the door, protected by an exaggerated, double-spine headrest, slowly swivels around to meet the eyes of his waiting subordinate, impotent in a stationary four-legger.

Who Was Cowboy Neal?

Neal punctuated Jack’s riffing with his “yesses” and “that’s rights,” head bobbing on his neck like a novice prizefighter’s. After four years of New York nihilism and intellection, Neal – wiping Jack’s face with his handkerchief – Neal – who looked so much like Jack himself, an athlete like Jack – celebrated lover of women and sharer of Allen’s passionate dark soul – finally the long-lost brother who said, “Go ahead, everything you do is great” – “a Western kinsmen of the sun” – “a wild yea-saying over-burst of American joy.”

The life and myth of Neal Cassady, Beat companion and muse for Kesey, Wolfe, Kerouac, Ginsberg, The Grateful Dead and more.