Longform

Coping with a brother’s suicide.

We tell stories about the dead in order that they may live, if not in body then at least in mind—the minds of those left behind. Although the dead couldn’t care less about these stories—all available evidence suggests the dead don’t care about much—it seems that if we tell them often enough, and listen carefully to the stories of others, our knowledge of the dead can deepen and grow. If we persist in this process, digging and sifting, we had better be prepared for hard truths; like rocks beneath the surface of a plowed field, they show themselves eventually.

How Viennese psychologist Ernest Dichter transformed advertising:

What makes soap interesting? Why choose one brand over another? Dichter’s first contract was with the Compton Advertising Agency, to help them sell Ivory soap. Market research typically involved asking shoppers questions like “Why do you use this brand of soap?” Or, more provocatively, “Why don’t you use this brand of soap?” Regarding such lines of inquiry as useless, Dichter instead conducted a hundred so-called “depth interviews”, or open-ended conversations, about his subjects’ most recent scrubbing experiences. The approach was not unlike therapy, with Dichter mining the responses for encoded, unconscious motives and desires. In the case of soap, he found that bathing was a ritual that afforded rare moments of personal indulgence, particularly before a romantic date (“You never can tell,” explained one woman). He discerned an erotic element to bathing, observing that “one of the few occasions when the puritanical American [is] allowed to caress himself or herself [is] while applying soap.” As for why customers picked a particular brand, Dichter concluded that it wasn’t exactly the smell or price or look or feel of the soap, but all that and something else besides—that is, the gestalt or “personality” of the soap.

In 2008, a 38-year old Oklahoma nurse whom I'll call Kelly adopted an eight-year old girl, "Mary," from Ethiopia. It was the second adoption for Kelly, following one from Guatemala. She'd sought out a child from Ethiopia in the hopes of avoiding some of the ethical problems of adopting from Guatemala: widespread stories of birthmothers coerced to give up their babies and even payments and abductions at the hands of brokers procuring adoptees for unwitting U.S. parents. Now, even after using a reputable agency in Ethiopia, Kelly has come to believe that Mary never should have been placed for adoption.

Why it took more than a decade for the posthumous pardon of Tim Cole, even after another inmate confessed to the brutal crime that put Cole away.

The author travels to North Korea in the years after Kim Jong Il’s succession. He also gets a haircut:

But suddenly the whole chair starts vibrating and I find myself surrendering to her, as she begins to knead the acupressure points on my forehead and neck. Next it's ginseng unguent all over my face. Gobs of pomade smelling like bubble gum go on my hair. Then, like a true daughter of the revolution, she upholsters her blow dryer and begins combing in the pomade and sculpting my now subdued hair. The pungent aroma of heated pomade, like fat frying in a pan, fills the room. My stylist gives my hair a little twist with the comb. It feels like she's making a Dairy Queen curl on top. Then she fries it in place with the dryer. Another dab of pomade. More mincing motions with the comb. Another blast of hot air. Suddenly I feel a moist breeze around my ears. She's taken out a can of imported aerosol spray and is cementing her creation in place. She's delicately patting my new coiffure now the way a baker taps a loaf of bread to see if it's springy to the touch. She murmurs something. I'm breathless with expectation. I open my eyes and gaze into the mirror. Magnifique! It looks like I have a loofah sponge on my head! I am reborn -- a cross between Elvis and a 1950s Bulgarian hydrology expert! At last I have become a true son of Pyongyang!

What happened when Pakistan shut down the vitally important Karachi to Kabul trucking line.

How shrunken heads ended up in downtown Chicago.

Inside the shadowy meetings between Chicago’s violent gang members and its elected officials.

The Vancouver riots and an unforgettable image.

Alarmingly sophisticated imitations of American currency have turned up all over the world and the false-paper trail leads to North Korea.

He was the world’s foremost collector of presidential memorabilia, an outsider with a pathological need to fit in. He was also a thief.

A former colleague visits the ‘Fire Fiend’ in prison.

The search for what makes identical twins different.

A profile of a porn star on trial.

On the “horrible weirdness” of Kim Jung Il’s Korea.

A portrait of Czech President Václav Havel as he left office.

Why little has changed in popular American style in the last 20 years.

Why is this happening? In some large measure, I think, it’s an unconscious collective reaction to all the profound nonstop newness we’re experiencing on the tech and geopolitical and economic fronts. People have a limited capacity to embrace flux and strangeness and dissatisfaction, and right now we’re maxed out.

A year in the life of an oxycodone addict.

How a Texas woman pushed for autopsy reform.

Clinical autopsies, once commonplace in American hospitals, have become an increasing rarity and are conducted in just 5 percent of hospital deaths. Grief-stricken families like the Carswells desperately want the answers that an autopsy can provide. But they often do not know their rights in dealing with either coroners or medical examiners, who investigate unnatural deaths, or health-care providers, who delve into natural ones.

After decades of failed revitalization strategies, a town of 10,000 tries another.

On the recovery of snowboarder Kevin Pearce, who suffered a massive brain injury five days before the 2010 Olympics.

James Wood on Saul Bellow:

One realizes, with a shock, that Bellow has taught one how to see and how to hear, has opened the senses. Until this moment one had not really thought of the looseness of a lightbulb filament, one had not heard the saliva bubbling in the harmonica, one had not seen well enough the nose pitted with black pores, and the demolition ball’s slow, heavy selection of its victims. A dozen good writers–Updike, DeLillo, others–can render you the window of a fish shop, and do it very well; but it is Bellow’s genius to see the lobsters “crowded to the glass” and their “feelers bent” by that glass–to see the riot of life in the dead peace of things.