How life on four wheels became a brand.

She has convinced her followers she is a pretty-in-pink naïf, an escort, an unhinged ex, an office drone, and, most recently, an expectant mother. None of it is real.

A primer on how the smartphone generation is redefining communication.

“She scrolls, she waits. For that little notification box to appear.”

Famous people and the media have always needed each other. It has been a long, mutually beneficial (and mutually profitable) partnership. And it’s over.

The life of Kim Kardashian.

Hanging out with a new celebrity class: the teen kings and queens of social media.

On the man who has turned the grunt work of packing into a social media phenomenon.

The strange, gun-filled life of the “King of Instragram,” a failed NAVY Seal trainee turned poker-playing playboy with an exiled fraudster for a father and two heart attacks already under his belt.

A rape case in which most of the evidence lies in the archives of Twitter and Instagram divides a football-crazed town of 18,400.

The autopsy of a once-dominant site.

On the popular iPhone app.

Just the day before, President Barack Obama had signed on and begun sending out photos. This seemed like a real sign that Instagram had arrived. Obama already has accounts on Flickr and Facebook. He (or his people) must have seen something unique and wonderful in Instagram's audience, some way to reach people via that channel that it couldn't through others. When the President joins your network, it's news. And while it's great news, it can be the kind of thing a company isn't prepared for. But as it turns out, Obama is a fractional compared to Justin Bieber.