In this, the age of the global pantry, ingredients like turmeric, tahini, and gochujang have finally shaken off their hitherto “exotic” status. But it’s white cooking personalities like Alison Roman and many of the Bon Appétit Test Kitchen stars who have had viral success using them.

Inside the color forecaster.

There are no analytics measuring success of color forecasting—how would one even accurately measure such a thing? To play it safe most companies rely on a range of color forecasts. Eiseman says Pantone’s effort, and perhaps color forecasting in general, suffers from two misconceptions. The first is that there is some kind of “evil cabal” that “schemes to get the colors out there.” The second is “let’s just throw a dart and wherever it lands is what’s going to be the hot color for next year.”