The immersive mise en scène of a 2010 Hollister flagship store, redolent of California beach towns that don’t exist, “lazy, hygienic sexuality,” and weed.

Why do corporations speak the way they do?

How a journeyman actor became a star.

There was a woman of at least 90 years and a Hasidic guy in a tall hat, which was too bad for whoever sat behind him. There were models, full nuclear families, and even a solitary frat bro. St. Vincent brings people together.

How to run a fashion empire.

Deciphering the rise of a lifestyle guru who sells self-absorption as the ultimate luxury product.

A profile of Sophia Amoruso, the 30-year-old CEO of Nasty Gal and author of #GIRLBOSS.

A post-acquisition profile of Tumblr’s David Karp.

On the Adderall days of college.

A profile of the “smart person’s” astrologer, and the people who believe in horopscopes.

The life of an A-list Hollywood stylist.

A profile of 17-year-old Teresa Scanlan, the newly crowned Miss America.