Jonah Weiner is a contributing writer for The New York Times Magazine and co-author of the newsletter Blackbird Spyplane.
“It's a version of myself. It's a hyperbolic version of myself. And I think it keeps it fun for me. It doesn't feel like a job. Ideally, it keeps it fun for readers. And I think that there actually is this function where X out of 10 people coming to it, their eyes are going to cross and they're going say, I'm out. No thanks. And that's fine, because the Y out of 10 who stick around feel that much more in on something and it just makes it feel like a funky, special place.”